Cinema is used regularly by Disney to advertise and show their films. Trailers for new films are often showed before a Disney film, because the majority of their target audience will already be in there waiting for the film to come on. So by showing the trailer before a Disney movie it will appeal a lot more to that selection of the audience. This will advertise the movie making people want to watch it. Disney will advertise both A and B films in the cinema. They also may advertise them when other older movies are on that parents are more likely to see so they then go home and think about taking their children to go and watch it.
The cinema is quite a quick way of distributing the information as it with give the audience a teasing clip of the movie; they then will go home and research about it which involves other media institutions. A downside to this way of advertisement is that it doesn’t involve that much information and is on for a very short time so the audience may feel like they are being crammed with information causing them to forget the majority of it. Therefore Disney would have to make their trailers very memorable. People only go to the cinema once or twice so the information doesn’t last for very long.
Disney uses cinema very often to advertise their new films. However they won’t always advertise B standard films in the cinema because the budget for them is too high.
The movie Tangled used this as a way of advertisement.
I think this is a very effective way to advertise films especially if they are advertised before the right film where the majority of the target audience are there waiting for their film to come on.
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